Best Website Address Shortener in 2023 [Ultimate Guide]

Best Website Address Shortener in 2023 [Ultimate Guide]

Website address shorteners are becoming increasingly popular. The global website address shortener market is expected to reach $11.09 billion by 2028, at a CAGR of 12.2% from 2021 to 2028. As a small business owner, you understand the importance of having a strong online presence.

One of the key elements of this is having a website that is easy to navigate and share. However, long and complicated URLs can be difficult to remember and share on social media platforms. This is where a website address shortener comes in handy.

In this article, we will guide you on how to choose the best website address shortener for your business. We will provide an informative and explanatory tone, giving a comprehensive guide to streamlining your online presence.

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What is a Website Address Shortener?

A website address shortener is a tool that takes a long URLs and creates a short URLs, more manageable link. This short URLs can be easily shared on social media platforms, emails, and other online channels. The shortened link redirects users to the original URL when clicked.

Benefits of using a website address shortener

  • Shorter links are easier to remember and share.
  • They take up less space in social media posts and emails.
  • They can be customized to include your brand name or relevant keywords.
  • They provide analytics and tracking features to monitor link performance.
  • Website address shorteners can help businesses to increase brand awareness and drive traffic to their websites.
  • The average click-through rate (CTR) for shortened URLs is 35%, which is higher than the CTR for long URLs (19%).
  • According to a survey by Bitly, 65% of marketers use website address shorteners.

Factors to Consider When Choosing a Website Address Shortener

When choosing a website address shortener, there are several factors to consider. These include:

Customization options

Look for a shortener that allows you to customize your links to include your brand name or relevant keywords. This will help to increase brand recognition and improve search engine optimization (SEO).

Analytics and tracking features

Choose a url shortening service that provides analytics and tracking features. This will help you to monitor the performance of your links and make informed decisions about your online marketing strategies.

Integration with other tools

Consider a shortener that integrates with other tools such as social media management platforms, email marketing software, and website analytics tools. This will help to streamline your online marketing efforts and improve efficiency.

Price and affordability

Choose a shortener that fits within your budget. Some shorteners offer free plans with limited features, while others require a monthly subscription fee.

Top Website Address Shorteners for Small Businesses

Here are some of the top website address shorteners for small businesses:


Experience the power of streamlined online link management with TLinky, a versatile and comprehensive solution. Boasting an array of features, TLinky caters to the varying needs of digital marketers, content creators, small business owners, and individuals seeking effective online presence optimization.

TLinky - Short Links, QR Codes, and Link In Bio
TLinky – Link Management Platform

From URL shortening that transforms lengthy links into user-friendly addresses to QR code generation for enhanced content accessibility, TLinky simplifies the complexities of managing digital footprints. Its distinctive offerings include branded domains that reinforce brand identity, robust tracking and analytics for informed decision-making, and retargeting functionalities to convert leads into loyal customers.

With seamless integrations across various platforms and API support for tailored utilization, TLinky emerges as the indispensable tool for refining marketing strategies and simplifying online presence management. TLinky has 4.8 rating out of 5 based on 120+ customers review at Capterra.

Key Features of TLinky

  • URL Shortener: TLinky offers an efficient and user-friendly URL shortening service, transforming lengthy links into concise, shareable URLs.
  • QR Code Generator: Seamlessly bridge the gap between physical and digital by generating QR codes, simplifying content accessibility.
  • Link in Bio Page Builder: Simplify social media complexities with TLinky’s Link in Bio Page Builder, enabling easy organization and presentation of essential links in one location.
  • Branded Domains: Establish a strong online brand presence by customizing short links with your domain, reinforcing brand identity with every click.
  • Tracking & Analytics: Gain valuable insights into link performance, monitor engagement rates, geographic data, and more, aiding in data-driven decisions to refine strategies.
  • Retargeting: Maximize marketing efforts with TLinky’s retargeting capabilities, effectively converting potential leads into loyal customers.
  • Integrations: Seamlessly integrate TLinky with various digital platforms, allowing easy synchronization and enhancing user experience across diverse tools.
  • Splash Page: Capture audience attention with customized splash pages, delivering essential information or promotional content before redirecting users.
  • API Integration: For advanced users and developers, TLinky offers API integration, allowing tailored utilization of the tool based on specific requirements.


Bitly stands out as a prevalent URL shortening service catering to a wide audience. Recognized for its user-friendly approach, Bitly provides a free plan allowing users to shorten links seamlessly. Bitly is the most popular website address shortener in the world. It processes over 600 million links per day.

However, for businesses seeking in-depth insights and robust analytics, Bitly’s paid plans offer advanced tracking features, detailed analytics, and link performance data. Its paid subscription ensures a deeper understanding of audience engagement and provides valuable metrics for enhancing marketing strategies.

  • Advanced Analytics: Bitly offers robust analytics and tracking features, providing detailed insights into link performance.
  • Customization Options: Users can create branded short links and customize them according to their brand identity.
  • Link Retargeting: The tool enables retargeting by tracking and re-engaging audiences who’ve interacted with the links.
  • Integration Capabilities: Bitly integrates seamlessly with various digital platforms and tools.
  • Easy-to-Use Interface: With a user-friendly platform, Bitly simplifies the process of link shortening and management.

Ready to Take Your Marketing to the Next Level?

Supercharge your marketing campaigns and drive more clicks and conversions with TLinky’s URL shortener, QR code generator, Bio page builder and link management tools. Start optimizing today!


Rebrandly takes a unique approach by focusing on branded links. With its services, users can create custom short links using their brand names, thereby enhancing brand recognition and consistency. The platform offers a free plan suitable for those starting with limited needs.

For those looking to leverage the power of branding and require additional features, Rebrandly’s paid plans deliver advanced functionalities, ensuring more control over link customization, targeting, and tracking for comprehensive branding strategies.

  • Branded Links: Rebrandly allows users to create custom branded short links, enhancing brand recognition and consistency.
  • Link Customization: Offers extensive customization options for links to align with a brand’s identity.
  • Analytics & Tracking: Provides analytics and tracking features to gain insights into link performance.
  • Easy Link Management: The platform offers straightforward link management and tracking tools for user convenience.
  • Integrations: Rebrandly seamlessly integrates with various tools and platforms for enhanced usability.


TinyURL distinguishes itself through its simplicity and ease of use, making it an ideal choice for users seeking a straightforward URL shortening experience. Its free plan serves users with basic features, offering quick and effortless link shortening.

Additionally, TinyURL provides browser extensions compatible with various web browsers such as Chrome, Firefox, Edge, and Opera. This extension facilitates rapid and hassle-free link shortening directly from the user’s browser, enhancing convenience and user experience.

  • Simplicity: Known for its simple and straightforward approach, TinyURL offers an easy-to-use link shortening service.
  • Browser Extensions: Provides browser extensions for popular browsers, facilitating quick link shortening.
  • Basic Features for Free: Offers a free plan with fundamental link shortening features.
  • User-Friendly Interface: Ensures an intuitive and hassle-free experience for users.
  • Universal Compatibility: Works across different devices and platforms, allowing wide accessibility.


ClickMeter offers a comprehensive solution for branded link shortener, URL tracking and link management. Alongside its tracking features, it provides a URL shortener within its platform. The free plan caters to users’ initial needs, offering basic functionalities for link shortening and tracking.

For users demanding advanced tools and analytics, ClickMeter’s paid plans offer an extensive suite of features, including enhanced tracking capabilities, detailed analytics, and customized reporting tools, empowering users with profound insights for effective marketing strategies.

  • Comprehensive Analytics: ClickMeter offers in-depth analytics and tracking tools for detailed insights into link performance.
  • Link Management: Allows effective management of links with tracking capabilities.
  • Free Plan: Provides a free plan with basic features for link tracking and management.
  • Integration Possibilities: Seamlessly integrates with various digital tools and platforms.
  • Custom Reporting: Allows the creation of custom reports and analytics for tailored tracking.


BL.INK emerges as an innovative and specialized branded link shortening service designed to foster brand identity and recognition. With BL.INK, users can craft customized short links, incorporating their brand name or relevant keywords, resulting in links that align closely with their brand’s identity.

The platform’s free plan, while offering limited features, serves as an entry point for users to begin utilizing the service, especially beneficial for those seeking initial branding efforts. For more extensive capabilities and functionalities, BL.INK offers several paid plans with advanced features.

These paid subscriptions unlock a plethora of tools and options for in-depth link customization, enhanced analytics, and more robust tracking capabilities, ensuring users have the resources to effectively manage and optimize their branded link shortener to bolster their brand’s digital presence and marketing efforts.

  • Branded Short Links: BL.INK focuses on creating custom branded short links for brand identity and recognition.
  • Customization: Offers extensive customization options for tailored link creation.
  • Free Plan with Limited Features: Provides a free plan suitable for initial branding efforts.
  • Advanced Paid Features: Paid plans offer advanced tools and functionalities for in-depth link management and analytics.
  • Integration Capabilities: Seamlessly integrates with multiple tools and platforms for enhanced usage.

How to Choose the Best Website Address Shortener for Your Business

Choosing the best website address shortener for your business involves the following steps:

Identify your business needs

Consider your business goals and online marketing strategies. Identify the features that are most important to your business, such as customization options, analytics and tracking features, and integration with other tools.

Research and compare different options

Research and compare different website address shorteners based on your business needs. Read reviews and testimonials from other users to get an idea of their experiences.

Test and evaluate the shorteners

Test and evaluate the shorteners by creating a few sample links. Check the customization options, analytics and tracking features, and ease of use. Evaluate the overall performance of the shorteners.

Make an informed decision

Based on your research and evaluation, make an informed decision on the best website address shortener for your business. Consider the price and affordability, as well as the features that are most important to your business.

Best Practices for Using a Website Address Shortener

Here are some best practices for using a website address shortener:

  • Keep it short and simple
  • Use relevant keywords
  • Avoid using generic or spammy URLs
  • Monitor and analyze your links’ performance


As a small business owner, it is important to stay up-to-date with the latest online marketing trends and tools. A website address shortener is just one of the many tools that can help you to improve your online presence.

We recommend that you also consider other tools such as social media performance, automatic QR code generator, and compliance with the General Data Protection Regulation (GDPR). By using these tools, you can streamline your online marketing efforts and improve your business’s bottom line.

Ready to Take Your Marketing to the Next Level?

Supercharge your marketing campaigns and drive more clicks and conversions with TLinky’s URL shortener, QR code generator, Bio page builder and link management tools. Start optimizing today!

FAQ about Website Address Shortener

How do I shorten a URL for a website?

Shortening a URL for a website is a simple process with various online URL shortening tools. Typically, you copy the long URL from your website, paste it into a URL shortening service, and the tool generates a shortened version. Tools like Bitly, TLinky, TinyURL, and others offer this service, allowing you to obtain a compact, more manageable URL to share or use.

How do I shorten a URL for free?

Several platforms provide free URL shortening services, including Bitly and TLinky. Users can register for free accounts and easily shorten URLs at no cost. These services offer basic features for free, but advanced analytics and customization may be available through premium or paid plans.

Is there a URL shortener?

Yes, URL shorteners are online tools designed to condense long URLs into shorter, more convenient versions. These tools are widely available, offering services like link customization, analytics, and easier sharing of URLs across various platforms.

What is a short web address?

A short web address is a condensed version of a longer URL, created through a URL shortening service. It serves as a more concise and user-friendly link for sharing, saving space, and enhancing aesthetics, often used in social media, marketing campaigns, or any digital platform requiring shorter links.

Is Short URL safe to use?

Short URLs are generally safe to use. however, it’s essential to be cautious. Shortened links can mask the original URL, potentially leading to security risks if used maliciously. It’s recommended to use reliable and reputable URL shortening services that prioritize security, like Bitly and TLinky.

Is Bitly a safe site?

Bitly is a reputable and widely trusted URL shortening service known for its reliability and security. It implements measures to ensure the safety of its users, offering secure link creation, tracking, and customization features.

Is TLinky a safe site?

TLinky is a secure and trusted URL shortening service, prioritizing user safety and data protection. With robust features for link management, analytics, and retargeting, TLinky emphasizes a secure and reliable platform for its users.

How long is a TinyURL valid?

The shortened URLs created via TinyURL remain valid indefinitely unless the service provider makes significant changes or discontinues the service. These short links don’t have expiration dates, making them reliable for long-term use.


In conclusion, a website address shortener is an essential tool for streamlining your online presence. It allows you to create shorter and more manageable links that are easy to remember and share. When choosing a website address shortener, consider the customization options, analytics and tracking features, integration with other tools, and price and affordability.

Follow the best practices for using a website address shortener to improve your online marketing strategies. We encourage you to take action and choose the best shortener for your business.

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