QR Codes for Publishers
Print to ebook, audio, and extras
Printed in a book, a QR code can open the ebook or audiobook edition, bonus content, textbook resources, or an author event page.
The European Accessibility Act came into effect on June 28, 2025, and e-books are among the services it covers.
If a code leads EU readers to your ebook, that edition is now subject to accessibility rules.
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Where Publishers Use QR Codes
Each code connects a printed page to something a page cannot hold.
Ebook and Audio
The other formats of this book
A code on the copyright page opens the ebook and audiobook editions.
Bonus Content
Extras for readers
A code at the end of a chapter opens maps, interviews, or deleted scenes.
Textbooks
Updates after printing
A code in a textbook opens corrections, datasets, and teaching resources.
Author Events
Meet the author
A code on a book jacket or poster opens tour dates and signing events.
What Are QR Codes for Publishers?
A publisher QR code is a code printed in a book, on a jacket, or on promotional material that opens an ebook store, audiobook sample, bonus content, corrections page, or author event list. In the EU, an ebook it leads to is a product covered by the European Accessibility Act.
What the European Accessibility Act Covers
The European Commission summarizes the law on its European Accessibility Act page.
- Covered services: The list includes e-books and e-commerce, along with banking, smartphones, computers, and passenger transport services.
- Effective date: AccessibleEU, the Commission’s accessibility resource center, says the Act came into effect on June 28, 2025.
- National law: Member States had to put the Act into national law by June 2022.
- Purpose: Common EU rules replace different national accessibility requirements for covered products and services.
- Monitoring: The Commission monitors implementation, with an expert group of national authorities, disability organizations, and industry.
What a Publisher QR Code Can Open
- Ebook store page: Accessible ebook editions and formats.
- Audiobook sample: A preview of the narrated edition.
- Bonus content: Maps, interviews, and extras.
- Corrections and updates: Errata and new data for textbooks.
- Author events: Tours, signings, and newsletters.
How to Create a Publisher QR Code in TLinky
Use dynamic codes in printed books, since a book stays in circulation long after store links change.
Here is the step by step guide:
- Log in to your TLinky account, click Create, then select QR Code.
- Name the code after the title and edition.
- Select Link for store and bonus pages, or File for a downloadable reading guide.
- Enter the page URL, or upload the file.
- Customize Templates, Colors, and Design to fit the book design, click Generate QR, then Save Changes and download.
Pro Tip: Print a short line next to each code saying what it opens, such as the audiobook sample.
From Page to Screen
Where Publishers Place QR Codes
- Copyright pages: Ebook and audiobook editions, the most common placement for QR codes in books.
- Chapter endings: Bonus content and discussion questions.
- Book jackets: Author events and newsletters.
- Textbook margins: Corrections and datasets.
- Bookstore displays: Samples and reviews, with QR codes in ebooks linking back to print editions.
Keep Publisher Codes Useful for Years
- Check ebook accessibility for EU readers: The edition a code leads to falls under the European Accessibility Act.
- Link to stable pages: Store URLs change; a page you control does not.
- Label each code: Tell readers what they will get before they scan.
- Keep extras accessible too: Add captions and transcripts to bonus videos.
- Update textbooks in place: Point the printed code to the latest corrections.
Print Once. Update Forever.
A printed book stays in circulation for years. Keep its extras, store links, and corrections current online.
Publisher QR Code Questions
Does the European Accessibility Act cover e-books?
Yes. The European Commission lists e-books among the services the Act covers.
When did the European Accessibility Act take effect?
On June 28, 2025, according to AccessibleEU.
What should a QR code on a copyright page open?
The ebook and audiobook editions of that title, so readers can switch formats.
Can a textbook QR code be updated after printing?
Yes, with a dynamic code. You can point it to new corrections and resources without reprinting.
Should every QR code in a book say what it opens?
Yes. A short label tells readers what they will get and builds trust in the scan.
See How QR Codes Can Grow Your Business
Other media and education businesses use codes to extend printed work.
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Put ebook, audio, and bonus content behind every printed page, then keep store links and corrections current for years.