QR Codes on Brochures

A QR code on a brochure is a scannable, 2D barcode that transforms a static, informational print document into an interactive digital experience. Its primary benefit is to provide immediate, frictionless access to extended information—such as a video demo, a full product gallery, a sign-up form, or a PDF download—directly from the printed page. This makes a passive, one-way medium active, engaging, and fully measurable.

The Benefits of Using QR Codes on Brochures

The QR Code is the perfect tool to improve communication lines between businesses and consumers. By adding QR Codes on brochures, you can now make multimedia content available on print using mobile device readers.

1. Inform

Want your customers to discover more about your services? Add a Dynamic File QR Code to link to customizable, mobile-friendly PDF documents. Your clients can then save them to their devices. Or, if you have informative videos, use a Dynamic Link QR Code to take users directly to your YouTube playlist.

2. Connect

Bridge the communication gap between you and your consumers. Use a Dynamic Link QR Code to display all your social media accounts on one page, or link to a “Business Page” to share your opening hours, phone number, and email address. You can also use a Dynamic vCard QR Code to let them save your contact details instantly.

3. Engage

Use a Dynamic Link QR Code that points to a feedback form to improve your services. Do you want to promote an app? Print our Dynamic Applications QR Code on your brochures to link customers directly to the Apple App Store or Google Play Store for an easy download.

4. Analyze

Because you are using Dynamic QR Codes (like Dynamic Link, File, or vCard), your analytics tracker tells you where, when, and with what device a scan took place. This information will help you measure your brochure’s success, so you can make any necessary adjustments during an ongoing campaign.

QR Codes on Brochures Best Practices

A brochure is a high-quality design piece. Your QR code should enhance it.

1. Add instructions

This is the most important rule. A code by itself is a mystery. Add a short, compelling call to action (CTA) right next to it, like “Scan for a Video Tour” or “Scan to See the Full Gallery”.

2. Frame it

With customisable frames, you can make your QR code look like a professional part of the design. A frame can incorporate your brand colours and CTA.

3. Add a logo inside your QR Code

Incorporate your brand logo into the centre of the QR code. This is a key feature for building trust and assures users the code is safe and official.

4. Save your designs

A professional platform allows you to save your branded designs as templates. This is perfect for creating a consistent look for all your marketing materials, from your QR Codes on Business Cards to your QR Codes on Banners.

5. Customizable URL

On a pro plan, dynamic QR codes can use a custom short URL (e.g., yourbrand.com/brochure). This branded link is visible in some scanners and builds more trust.

6. Test before printing

This is critical. Print a test copy on the exact paper finish (e.g., glossy, matte) you plan to use, as glare can affect scannability. We recommend a minimum size of 1.2 x 1.2 inches (or 3 x 3 cm).

See QR Codes on Brochures in Action

• Travel and Tourism: Use a Dynamic Link QR Code on a resort brochure to link to a high-definition video tour. This provides an immersive experience that static photos cannot, driving more bookings.
• Universities and Education: Use Dynamic File QR Codes in a course catalogue. Each department’s section can have a code linking to the full, detailed PDF syllabus and faculty bios, saving space and providing deep information.
• B2B and Technology: Use a Dynamic Link QR Code in a product brochure to link directly to a “Book a 15-Minute Demo” calendar page. This converts an interested reader into a scheduled sales lead instantly.
• Real Estate: Use Dynamic Link QR Codes on floor plan layouts. A scan can take a user to a 3D virtual tour of that specific unit or link to a gallery of a finished apartment.

Frequently Asked Questions